What is 'digital typography'?

Digital typography refers specifically to the art and technique of arranging type in digital forms. This involves consideration of font selection, size, spacing, alignment, and color in the context of various digital media, such as websites, mobile applications, and digital publications.

The arrangement of type is crucial in digital communication because it affects readability, user experience, and overall aesthetic appeal. Designers need to ensure that the typography aligns with the overall design goals and enhances the message being communicated. This practice takes into account the unique characteristics of digital platforms, such as responsive design, which may require different typographic layouts for diverse screen sizes.

The other answers do not encompass the full scope of what digital typography embodies. Creating animations relates to motion graphics rather than typography itself, while printing text on surfaces is associated with traditional printing techniques. The science behind reading comprehension pertains more to cognitive psychology and educational methods than to the digital arrangement of type.