What is one of the 12 principles of design that emphasizes the visual arrangement of elements?

Prepare for the BPA Digital Communication and Design Concepts Test. Study flashcards and multiple choice questions; each offers hints and explanations. Get exam ready!

Balance is one of the 12 principles of design that emphasizes the visual arrangement of elements in a composition. It refers to the distribution of visual weight within a design, creating a sense of stability and equilibrium. When elements are balanced properly, the viewer's eye is allowed to move around the design comfortably, avoiding any feelings of chaos or imbalance.

In design, balance can be achieved in different ways, including symmetrical and asymmetrical balance. Symmetrical balance involves arranging elements in a mirrored format on either side of a central axis, while asymmetrical balance arranges elements of differing sizes and visual weights in a way that still achieves equilibrium.

This principle is crucial because it affects how a viewer experiences and interprets a design. A well-balanced composition draws the viewer’s attention and can evoke emotional responses, ensuring that no single element overshadows others, leading to a harmonious overall effect.

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