What is the importance of 'space' in design?

The significance of 'space' in design primarily revolves around its ability to influence viewer engagement and focus. Using space effectively helps to direct the viewer's attention to specific elements within a composition. It acts as a visual guide, allowing the viewer to navigate through information and understand the relationships between different components of the design. For instance, whitespace can emphasize key messages or images by creating a visual hierarchy, ultimately enhancing clarity and readability.

Additionally, space can also contribute to creating a sense of balance and harmony in the design, making it aesthetically pleasing. By carefully managing the space around text and images, designers can design layouts that are not only functional but also evoke an emotional response from the audience. This intentional use of space is critical for successful communication in visual design, ensuring that the intended message stands out and resonates with viewers.