What is the purpose of a mood board in design?

The purpose of a mood board in design is to visually convey concepts and ideas through various elements. A mood board is a collage that brings together colors, textures, images, typography, and other design components to illustrate the intended style, mood, or theme of a project. It acts as a visual reference point that helps designers, clients, and stakeholders align their vision and ensure everyone is on the same page regarding the aesthetic direction of the project.

By curating a selection of visuals, designers can communicate their ideas effectively, evoke specific emotions, and inspire creativity within the context of the design work. This makes mood boards essential tools in the early stages of the design process, enabling exploration and experimentation with different concepts before the actual design implementation begins.