What role does typography play in web design?

Typography plays a crucial role in web design by enhancing readability and user engagement. The choice of fonts, the arrangement of text, the spacing between lines, and the overall visual hierarchy all contribute to how easily users can consume content on a website. Effective typography ensures that text is not only legible across different devices and screen sizes but also aesthetically pleasing, which can significantly influence the user's experience.

When typography is well-executed, it can guide the viewer’s eye through the content, creating a natural flow that makes information easier to digest and comprehend. Engaging typography can draw users into the content, encouraging them to spend more time on the page and interact with the material. This ultimately supports better overall communication of the site's message.

The other choices do not accurately reflect the primary functions of typography. While loading speed is influenced by various technical factors like image sizes and script optimizations, typography does not inherently enhance or detract from these aspects. Additionally, typography is not merely decorative; it serves functional purposes in conveying message clarity and enhancing the user experience. Regarding color usage, typography does not restrict colors but can complement a color palette effectively to maintain readability and aesthetic harmony.