What term describes the brightness of a color?

The term that describes the brightness of a color is known as value. Value refers to the lightness or darkness of a color, which is essential in design and artwork as it helps create depth, contrast, and the overall mood of a composition. A color with a high value appears closer to white, while a color with a low value appears closer to black.

In contrast, hue refers to the actual color itself (like red, blue, or green), saturation describes the intensity or purity of a color (how vibrant or muted it is), and shade refers specifically to a darker version of a color created by adding black. Understanding value is crucial for effectively utilizing color in digital communication and design work, as it can significantly influence visual perception and emotional response.